Two guys stuck in careers that weren't working.
Before NSGT, Dekon was a realtor and Jared worked in real estate media. Both of us were struggling. Not failing outright, just stuck — doing fine work that wasn't going anywhere, in careers that weren't built the way we wanted to build things.
We came together because we both wanted the same thing: to run something of our own, and to actually grow it instead of just maintaining it. So we looked at the gap we kept seeing in the market — businesses paying for a little bit of everything and getting mediocre results across the board — and picked the one thing that actually moves revenue instead of trying to do it all.
We're not an agency trying to fill a gap. We're a growth team that partners with businesses to actually close it.
That's the whole reason NSGT exists now — not branding, not content, not social media management. Just paid ads, run by a team whose only job is making them profitable.
Today we work with established businesses across Canada and the US who already have a presence and want their ad spend to finally pull its weight. Same team, same accountability, every time.